What attracts French consumers? And above all, what (really) keeps them loyal to an e-commerce brand?

At Loyoly, we had our own ideas. But we wanted to put it up against large-scale, recent and, above all, French data.

So we scoured the web, looking for reliable statistics... But everything we found related to the Anglo-Saxon markets. Nothing on France specifically.

So we said to ourselves, "Why don't we create a French study of our own?

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We surveyed 1,026 French people between the ages of 18 and 55, to understand the key elements that attract and retain consumers, and determine how e-commerce brands can create lasting, profitable bonds with their customers.

You'll discover (among other things) :

• 1st purchase vs. re-purchase factors
• what they are willing to do for a brand to which they feel loyal
• what can break their brand loyalty
• what motivates them to engage in a loyalty program
• what motivates them to refer
• the rewards they prefer

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