Become a Community-led Growth expert

CSR is not just a social commitment, but a powerful lever for building customer loyalty! Learn how ethical initiatives boost consumer trust and loyalty.

LTV/CAC ratio can transform your e-commerce strategy! Balance acquisition and retention to maximize each customer's value and attract investors. An essential reading for boosting your brand's growth.

Earned media can increase your brand's visibility, but it also brings challenges. Find out how to make the most of it.

Customer experience: 3 phases, 6 pillars, 4 stages. Learn how to optimize every moment of the customer journey to exceed expectations, create memorable moments, and turn every interaction into a genuine opportunity for lasting engagement and loyalty.

30% of French people say they are more active in a loyalty program that offers the possibility of earning points online AND in-store. Discover how to implement an effective omnichannel customer journey.

You know as well as we do that in today's ultra-competitive world, attracting customers is one thing, but keeping them is even better. So what tools can you use to achieve this objective?

In e-commerce, simply having great products isn’t enough to keep customers coming back. That's why we've been talking about retention and loyalty strategies on this blog from the start.But are you familiar with Earn and Burn loyalty programs?

With an average of 70% of shopping carts abandoned during an online purchase, you need to continually optimize every step of your checkout to limit customer irritation over time. To help you do just that, Payplug reveals its 6 tips for maximizing your conversion.

Gone are the days when a simple punch card or generic discount was enough to keep customers loyal.‍Nowadays, where options are endless and competition is just a click away, e-commerce brands need to up their game. That's where LaaS comes in.