A loyalty & referral program alone is not enough. To reach its full potential, it must be combined with relevant and regular marketing actions.

And among these, the most important is undoubtedly email flows!

Okay, but which e-mails to create? When to send them? What subject line? What content?

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With Email Club (a leading email marketing agency) we've compiled a list of the 11 must-have emails for your loyalty program.

But we're not just listing them.

For each one, we share :

• tips on how to make them effective
• suggested subject lines
• suggested email bodies
• and concrete examples of client brands