Florian Auffret

Florian Auffret

Marketing Manager

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About

With a double degree from EM Normandie and Grenoble École de Management, Florian has over 10 years' experience in digital marketing.

Before joining Loyoly in 2024, Florian honed his content writing skills as a freelancer, assisting numerous brands with their editorial strategies.

Today, he steers Loyoly's content strategy and strives to pass on practical, actionable advice to readers.

Passionate about digital marketing, e-commerce and customer retention techniques, Florian is driven by the desire to give brands the keys to standing out in a competitive environment.‍

Author's posts

Loyalty

13 e-commerce retention tools you need in 2024

You know as well as we do that in today's ultra-competitive world, attracting customers is one thing, but keeping them is even better. So what tools can you use to achieve this objective?
Loyalty

What are Earn and Burn loyalty programs ?

In e-commerce, simply having great products isn’t enough to keep customers coming back. That's why we've been talking about retention and loyalty strategies on this blog from the start.But are you familiar with Earn and Burn loyalty programs?
Loyalty

What is Loyalty as a Service (LaaS)?

Gone are the days when a simple punch card or generic discount was enough to keep customers loyal.‍Nowadays, where options are endless and competition is just a click away, e-commerce brands need to up their game. That's where LaaS comes in.
Loyalty

How to build a powerful omnichannel loyalty programs?

Nowadays, consumers hop seamlessly between online and offline channels, from online shopping to in-store experiences and social media interactions. The need for a more integrated approach to customer loyalty has never been clearer.
Loyalty

10 strategies to boost customer retention

Imagine turning ordinary visitors into fervent brand advocates. How do you do it? By creating memorable experiences, anticipating their needs, and above all, establishing an emotional bond so strong that they couldn't imagine going anywhere else.
Referral

6 tips for choosing the perfect referral incentive 

Did you know that 92% of people trust recommendations from friends and family more than any other form of advertising? And what better way to harness this powerful word-of-mouth than through referral marketing?
Loyalty

How to put on a successful bonus points event?

They’re a tool so powerful that it not only boosts your sales but also deepens the bond with your customers, turning them from casual buyers into loyal fans. But, how do you make it work? What makes these events tick?How can you ensure they deliver real results?
Loyalty

Brand loyalty vs customer loyalty: What's the difference and why it matters

You might be familiar with these terms, but do you fully grasp their meanings and distinctions? But what exactly do these terms mean? How do they differ from each other, and why are they so important for your business?
E-commerce

28 ecommerce tools to supercharge your store

In e-commerce, choosing the right tools isn't just useful, it's crucial. With thousands of options out there, finding the right tool for your online store can be like looking for a needle in a haystack. But fear not, we've got you covered.
Referral

How to use marketing automations after a referral to increase sales

Referrals are an essential part of e-commerce sales growth, but what happens after you've received one? That's where the magic of marketing automation comes in.
E-commerce

Master your Customer Lifetime Value (and why you shouldn't rely on it 100%)

Calculating Customer Lifetime Value (CLV) is more than just a strategic advantage. It's a necessity for thriving in an ever-competitive landscape. But what is CLV and how is it calculated?
Referral

8 mistakes that kill your referral program

You might think setting up a referral program is straightforward: offer a reward, watch customers flock to your brand, and see sales skyrocket, right? Well, not quite.
Loyalty

The 8 methods of customer segmentation

Brands using segmented campaigns have seen a 760% increase in sales (Data & Marketing Association).That's the potential of successful customer segmentation. So how to do it efficiently?
Loyalty

8 ideas to leverage social media for your loyalty program

It's not merely about having a presence. It's about leveraging these platforms to create an interactive, engaging, and rewarding experience for loyalty program members.
Loyalty

5 psychology theory behind winning loyalty programs

Let's reveal how key psychological principles can elevate your loyalty program from ordinary to exceptional. 
Loyalty

The 11 most effective rewards for top tier program members

The true art lies not just in creating a tiered loyalty program but in tailoring its rewards to resonate deeply with your most valuable customer: the top-tier VIP members. 
Loyalty

The art of creating effective loyalty program landing pages

How do you ensure that your customers are not just aware of your program but are also excited to join? The answer begins with an effectively designed loyalty program landing page, a space where your customers can seamlessly discover the perks of being loyal to your brand.
E-commerce

150 acronyms to speak e-commerce fluently

From understanding the various KPIs to explaining the subtleties of UX and design, we've covered all the bases to ensure you have a good understanding of the e-commerce ecosystem.
Loyalty

How to choose the right name for your rewards program

Choosing the right name for your loyalty program is a critical decision that can impact its success. This is your program's identity we're talking about, the front line of your relationship with customers and the phrase that'll be on everyone's lips. So, let's get it right.
E-commerce

13 mistakes e-merchants make too often (and cost them money)

Ready to get started in e-commerce, but afraid of the pitfalls that could trip you up? Dive into our comprehensive guide, which reveals the most common mistakes, as well as foolproof ways to avoid them.
Loyalty

Everything about tiered loyalty programs [+12 examples]

While points-based systems have their merits, tiered loyalty programs can be even more powerful for customer retention. Let's see why and how.
UGC & Reviews

How to build trust in e-commerce in 2024?

After all your efforts to raise your brand awareness, attract shoppers and guide them through the sales funnel, they've finally arrived on your product page. You need to create a feeling of trust and reassure them of your credibility.
Loyalty

The 20+best Shopify apps to increase sales and conversion

With a careful selection of the right apps, there's no limit to what a Shopify store can achieve. Follow the guide.
Loyalty

10 loyalty program emails you need to try [with tips & examples]

Did you know that the average consumer participates in more than 14 loyalty programs? So it's more important than ever to stand out from the competition. And one of the best tools for doing so is email.
Loyalty

What is Emotional Loyalty ? And how do you build it ?

A true, sincere and lasting relationship is based on non-tangible elements, emotions and feelings that can be difficult to explain.‍This is what we call emotional loyalty.‍What exactly is it? Why is it essential? How do you build it? How to measure it?
UGC & Reviews

What is review gating ? And what are the risks ?

The quest for 5-star reviews has given rise to controversial practices such as review gating. But what is it ? What are the risks ? And how do you prevent it?
Loyalty

How to use the RFM Segmentation to segment your customer base?

Let me introduce you RFM Segmentation : a nuanced approach that leverages the metrics of Recency, Frequency, and Monetary Value to segment your customer base.
Loyalty

The 7 best rewards apps for your Shopify store

The burning question is how to set up the best loyalty program. Well, the answer lies in these top Shopify rewards apps.
UGC & Reviews

The 8 best review management softwares of 2024

5-star reviews are the lifeblood of e-commerce. Here are our top 8 softwares to help you generate and display as many as possible.
UGC & Reviews

The 9 best UGC platforms to engage your customers in 2024

UGC is what differentiates successful e-commerce brands from the rest. Here are 9 tools to help you generate as much as possible.
Referral

The 7 best referral program software to know in 2024

What's the most effective strategy for increasing brand awareness and generating highly qualified leads? Referral marketing. And how do you create a referral program that really works? With the right referral program software.
Loyalty

The 7 best customer loyalty program software to know in of 2024

Customer loyalty program plays a pivotal role in sustaining success and fostering long-term growth. And loyalty platforms emerge as a powerful tool in e-commerce brands arsenal.
Loyalty

How do you set the value of your loyalty points?

If you're not sure about the value of your loyalty points, you won't have a clue how much you're giving away to customers, and they won't either!
Referral

The 7 KPI to track to improve your referral program

Tap into the influence of loyal customers who champion your products or services can lead to exponential growth and enhanced brand reputation. That's where referral programs come into play. 
Loyalty

Should you offer transactional or experiential rewards in your loyalty program?

Should you offer transactional or experiential rewards ? What are their pros and cons ? When should you use each of them ? We tell you everything.
UGC & Reviews

5 moments to ask for customer reviews (with copy/paste templates)

Generating customer reviews is no longer an option. It's a prerequisite for your business' survival, whether on Google, Facebook, Amazon, Yelp or any other platforms. But how do you go about it? When to ask? How to ask? We tell you all about it.
Loyalty

The 11 top KPIs to help you measure customer loyalty

Customer loyalty is the lifeblood that sustains brands, fosters repeat business, and drives sustainable growth. While understanding the significance of customer loyalty is clear, navigating the complex landscape of measuring and improving it can be a daunting task. 
Loyalty

15 proven techniques to persuade customers to join your loyalty program

Nurturing customer loyalty is the key for ecommerce brands seeking to thrive in a dynamic and competitive market. Loyalty and rewards programs have emerged as a game-changing strategy, attracting, retaining, and engaging customers like never before.
Influence

Measure your brand's online presence with your Share of Voice

In the fast-paced world of digital marketing, understanding your brand's impact and visibility is crucial for success. 
Influence

Everything to know about the 4 types of influencers

At a time when attention spans are shorter than ever, influencers have become the champions of compelling content and authentic relationships. They have the power to sway opinion, inspire action and ensure brand success.
UGC & Reviews

Answering to Positive Reviews: The Key to Building an Unbeatable Reputation

Nowadays, positive reviews are worth their weight in gold, shining like little stars in the vast expanse of google and reviews platforms. But wait, there's more to it than just a momentary pat on the back.
UGC & Reviews

Answering to Negative Reviews: How to turn critics into brand advocates

Let’s talk about online reputation management today. Nobody likes receiving negative reviews. They sting, they bruise, and sometimes they leave a lasting mark on your brand's reputation. So how do you answer ?
Referral

15 examples of successful referral programs (+ 8 tips for building one)

Looking to amp up customer loyalty while slashing those pesky acquisition costs? Have you tried referral marketing? It's a powerful strategy that can take your business to the next level.
Loyalty

How to build a community with 9 easy steps

If you want your company to come out on top, it's all about forming a deep emotional bond with your customers through active community involvement. So, let's dig into the basics of creating a strong, genuine brand community from scratch. Get ready to build a kickass community!
E-commerce

40 TikTok statistics ecommerce brands need to know in 2024

Are you looking to make a splash on TikTok? Then you're in the right place! We've compiled a comprehensive list of TikTok statistics worldwide to help you navigate the ins and outs of this ever-growing platform. 
E-commerce

27 Instagram statistics you need to to know in 2024

Let’s dive deep into the nitty-gritty statistics of Instagram. From the number of profile users and ad reach to the best-performing content and engagement rates, we'll cover it all. Grab a pen and paper, and get ready to take some notes!
E-commerce

What is the Best Time to Post on TikTok in 2024? (summary of the latest studies)

Well, the bad news is that there's not just one answer… But the good news is : I've done all the research for you, so you don't have to! So, sit back, relax, and get ready to take some notes.
Loyalty

Why and how you should rely on Community-led Growth?

Growing a community for your business is pretty much a must if you want to be successful. So, how do you go about building one? It all starts with understanding community-led growth and how to make it work for you.
UGC & Reviews

What is Earned Media Value and how is it calculated?

Earned Media Value, or EMV, is one of the most widely used metrics in influencer marketing — but it’s also one of the most commonly misunderstood.
E-commerce

What is social commerce? Stats, tips and examples brands should know for 2024

Social commerce is the fusion of social media and e-commerce that's transforming how we discover, discuss, and buy products. Learn how to leverage this trend to get to the next-level retail game!
E-commerce

Live shopping: Everything you need to know to boost your sales

Have you heard of live shopping? It's this new trend taking over the internet - and it's getting more popular by the day! If you're looking for a way to drive more sales, live shopping is definitely worth a look!
UGC & Reviews

10 UGC video formats you must try out

Looking for some inspo for your next video campaign? We've put this list together to help you get creative and make an impact with your next UGC campaign. Take a look and get inspired!
Loyalty

The 10 essential benefits of building customer loyalty

Customer loyalty is essential for brands of all sizes. So, without further ado, explore the 10 benefits that boost your sales and brand awareness.
UGC & Reviews

User-Generated Content: Your Ultimate Guide for 2024

Picture this: an ever-expanding crowd of passionate brand advocates, equipped with their creativity and unwavering loyalty, producing content that spreads like wildfire.
Influence

Micro-Influencers: Why and how to work with these rising stars

Let's imagine: you're scrolling through your social media feed, scrolling through pictures of cute dogs and envying your friends' exotic vacation snaps. Suddenly, you come across a thrilling post that casually mentions a new skincare product.
Loyalty

7 tips to build the ambassador program your brands need

Are you ready to take your customer relationships to the next level and transform those satisfied people into passionate, brand-boosting ambassadors? Creating your very first ambassador program can be overwhelming and sometimes you might not know where to start.
Loyoly logo

Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.

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