Founded in 2017 in a small Sussex garden shed, Piglet In Bed quickly established itself as a lifestyle brand dedicated to authentic comfort and lived-in interiors.
Relying on natural materials (linen, cotton and wool) crafted in a family-run textile mill in Portugal, the brand offers a premium range spanning bed linen, pyjamas and everyday home essentials.
Every product is designed to elevate simple moments, enhance wellbeing at home and help create a space that truly reflects each customer's personality.
Designing a loyalty programme with a refined aesthetic, fully aligned with the brand universe
Expanding the catalogue of missions and rewards to move beyond purely transactional mechanics
Strengthening customer relationships and energising the community
Before Loyoly, Piglet In Bed had a functional loyalty programme that failed to reflect the brand: undistinctive design, limited customisation and an experience disconnected from its warm, thoughtful identity.
The missions and rewards catalogue was basic, focused on transactional actions. Members couldn't find missions suited to their expectations, limiting value for the most engaged customers and making it hard to address different user profiles.
Evolution became essential.
Piglet In Bed wanted to build a more engaging experience, capable of stimulating post-purchase interactions and strengthening belonging. The goal: move from a simple transactional programme to a relational system designed to nurture community and support the emergence of true brand ambassadors.
For the past three months, Piglet In Bed has been running Piglet Perks, a fully custom loyalty and referral programme designed to reflect the brand's identity across the entire customer journey.
Connected to Shopify, Klaviyo and Trustpilot, the programme centralises data and activates segmented engagement mechanics. The Loyoly Checkout Extension displays available points and rewards at purchase, acting as a direct lever for repeat buying.
Beyond the classic 5 points per £1 spent, customers earn through Instagram follows, Trustpilot reviews, UGC, surveys and more. Rewards include exclusive products, accessories and gift cards up to £100.
Four VIP tiers (Bronze, Silver, Gold, Platinum) unlock increasingly exclusive benefits, recognising and encouraging deeper engagement.
A referral programme completes the setup: give £15, get £15, shareable via link, email, SMS or social media.
+45% LTV
£153,800 in incremental revenue generated
Monthly ROI of 51
Piglet In Bed animates its programme year-round, adapting missions to seasons and key retail moments: festive selfies in December, exclusive points multipliers for VIP members during Black Friday. This strategy sustains long-term engagement, and results are already tangible.
The programme has collected over 7,000 email opt-ins, synced with Klaviyo to fuel CRM and targeted campaigns. More than 700 customer insights were gathered through surveys, paving the way for co-creation of future ranges.
Commercially, the impact is clear. A 24% points utilisation rate shows strong programme understanding. Loyal members place 1.8x more orders, driving a 45% uplift in LTV. With £153,800 in additional revenue and an ROI of 51x, Piglet Perks confirms its ability to generate lasting value for the brand.
The team at Loyoly have been fantastic to work with! The onboarding process was smooth and they were on hand to help us with anything we needed. Their platform and the level of customisation it offer is the best I've seen by a long way. We've also been thrilled by the uplift in loyalty that we are already seeing through our programme since switching to Loyoly.
