Tajinebanane is far more than a breastfeeding clothing brand. Born from a genuine need among breastfeeding mothers, it has grown to support every stage of family life, from pregnancy to early childhood, embracing all forms of parenthood.
Breastfeeding-friendly clothing, everyday essentials, kids' collections, accessories, a menswear line… Each creation blends comfort, style and commitment, always with that distinctive touch: messages that make you smile, reflect or feel connected.
What truly makes Tajinebanane's heart beat is its committed, caring and inclusive community. A space for freedom, representation and support, where every voice matters, for everyone sharing the desire for a gentler, freer parenthood.
Structuring referrals
Improving the user experience
Easily rewarding engagement beyond purchases
Before Loyoly, Tajinebanane already had a loyalty programme, but it no longer matched the brand's ambitions. The goal was to go beyond transactional loyalty and recognise overall community engagement, rewarding not only purchases but also social interactions and reviews.
Structuring a referral programme became an obvious next step: a genuine lever for organic, profitable acquisition while staying true to the brand's DNA of caring, sincere recommendations.
Another key challenge was making the programme more intuitive, engaging and easier to understand.
To strengthen its bond with its community, Tajinebanane designed a playful, dynamic loyalty and referral strategy. The tone is set from the programme's name: Breastfast Club, a fun nod to the cult film anchored in the brand's quirky universe.
Loyoly was integrated with Gorgias, Typeform and Klaviyo to offer a seamless, personalised experience at every stage of the customer journey.
The referral programme is simple: both referrer and friend receive €10, naturally encouraging word of mouth.
Loyalty is built on 1 point per €1 spent, enriched with engagement missions: reviews, Instagram follows, social tags, newsletter sign-up and more. Points unlock vouchers and exclusive rewards like downloadable content tied to new collections.
Four VIP tiers (LAIT'S GO, BREAST'FRIEND, LAIT'XPERTE, LAIT-GENDARY) reward the most engaged members with birthday vouchers, partner offers, free delivery, early access and more.
+117 percent LTV
EUR 258,200 generated revenue
Monthly ROI of 12
Since the launch of Breastfast Club 9 months ago, the results speak for themselves.
Orders from programme members increased by 176%, reflecting strengthened loyalty and higher purchase frequency. LTV rose by 117%, showing a substantial increase in long-term value per customer.
The programme generated €258,200 in just nine months with a monthly ROI of 12x.
It also enabled the collection of 16,600 opt-ins (synced with Klaviyo) and over 450 reviews on Trustpilot and Google, reinforcing the brand's credibility with strong social proof.
In setting up the programme, we were supported by a wonderful team who were always attentive and responsive. Even after the launch, we continue to receive answers to our many questions. We are very pleased with the regular follow up, which allows us to adjust certain points or re energise aspects of the programme during strategic periods.
