Anne-Marie

Launching social media actions will quickly plunges you into a jungle of statistics, metrics and KPIs sometimes difficult to grasp and analyze.

For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.

Your communication plan is a critical component to the success of your ambassador program. It's cool to have a program, but you have to get people to join it and let them know it exists!