A seamless, engaging, and rewarding CX can turn casual shoppers into loyal brand advocates.

But crafting an exceptional CX isn’t something you leave to chance. It takes strategy, creativity, and a deep understanding of what your audience really wants.

A referral program is one of the smartest ways to bring in quality leads and keep loyal fans coming back.

But here’s the catch: setting it up isn’t as easy as it sounds. You’ll need the right rewards, solid promotion, and a strategy to avoid common pitfalls.

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Still under-exploited, SMS and WhatsApp are full of potential for creating hyper-personalized links with your customers. With record opening rates, it's time to exploit them to boost your retention.

But how do you integrate them into your CRM strategy?

What attracts French consumers? And above all, what (really) keeps them loyal to an e-commerce brand?

We surveyed 1,026 French people aged 18 to 55.

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We've compiled the best of our +200 customers' loyalty programs, in an easy-to-read Notion doc you should keep close to you.

You'll find concrete examples of loyalty pages, missions, VIP Tiers, referral offers, rewards, and much more...

How do you create a program that differentiates you and earns you money? What rewards should you offer? How do you encourage your customers to get involved?

Get +30 free pages of concrete advice, never-before-seen tips, strategies that work.

A loyalty program alone is not enough. To reach its full potential, it must be combined with relevant and regular email flows!

Okay, but which one to create? When to send them? What subject line?  What body?

A visitor lands on your product page.

You need to make sure the page is neither too simple nor stuffed with too much information.

So what’s the secret to a successful product detail page?

Launching a loyalty program? Then you need to pay close attention to your sign-up page. A large part of your program's success depends on it. But how to ensure it drives enough conversions?

E-commerce is the wild west: unpredictable, exciting and full of opportunities. It's all about constant adaptation, innovation and reinvention. So, is there a secret recipe? Well, if there is, it's not just one ingredient. It's 13!

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There are thousands of tools for e-commerce websites. And they all claim to be the best... So we've sorted them out for you. Description, prices, strengths... We tell you everything.

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Discover the e-book on the Top 10 best practices for an e-commerce website in 2023 co-created with Karmen, Datashake and Loyoly.

23 pages of 100% concrete advice, made with the experts of Iconosquare, to help you collect and make the most of your UGC

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