Influence

In the fast-paced world of digital marketing, understanding your brand's impact and visibility is crucial for success. 

At a time when attention spans are shorter than ever, influencers have become the champions of compelling content and authentic relationships. They have the power to sway opinion, inspire action and ensure brand success.

Earned Media Value, or EMV, is one of the most widely used metrics in influencer marketing — but it’s also one of the most commonly misunderstood.

Let's imagine: you're scrolling through your social media feed, scrolling through pictures of cute dogs and envying your friends' exotic vacation snaps. Suddenly, you come across a thrilling post that casually mentions a new skincare product.

For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.