UGC & Reviews

Discover how social proof (customer reviews, UGC, recommendations, labels) influences purchasing decisions and boosts your conversions. Learn how to integrate it into your marketing strategy.

Earned media can increase your brand's visibility, but it also brings challenges. Find out how to make the most of it.

After all your efforts to raise your brand awareness, attract shoppers and guide them through the sales funnel, they've finally arrived on your product page. You need to create a feeling of trust and reassure them of your credibility.

The quest for 5-star reviews has given rise to controversial practices such as review gating. But what is it ? What are the risks ? And how do you prevent it?

Boost your online reputation with the best review management software of 2025. Discover the top 7 tools to collect, manage, and showcase 5-star reviews effortlessly.

UGC is what differentiates successful e-commerce brands from the rest. Here are 9 tools to help you generate as much as possible.

Generating customer reviews is no longer an option. It is essential for the survival of your business, whether on Google, Facebook, Amazon, Yelp or any other platform. But how do you go about it? When to ask? How to ask? We explain everything.

Nowadays, positive reviews are worth their weight in gold, shining like little stars in the vast expanse of google and reviews platforms. But wait, there's more to it than just a momentary pat on the back.

Let’s talk about online reputation management today. Nobody likes receiving negative reviews. They sting, they bruise, and sometimes they leave a lasting mark on your brand's reputation. So how do you answer ?