UGC & Reviews

Earned media can increase your brand's visibility, but it also brings challenges. Find out how to make the most of it.

After all your efforts to raise your brand awareness, attract shoppers and guide them through the sales funnel, they've finally arrived on your product page. You need to create a feeling of trust and reassure them of your credibility.

The quest for 5-star reviews has given rise to controversial practices such as review gating. But what is it ? What are the risks ? And how do you prevent it?

5-star reviews are the lifeblood of e-commerce. Here are our top 8 softwares to help you generate and display as many as possible.

UGC is what differentiates successful e-commerce brands from the rest. Here are 9 tools to help you generate as much as possible.

Generating customer reviews is no longer an option. It's a prerequisite for your business' survival, whether on Google, Facebook, Amazon, Yelp or any other platforms. But how do you go about it? When to ask? How to ask? We tell you all about it.

Nowadays, positive reviews are worth their weight in gold, shining like little stars in the vast expanse of google and reviews platforms. But wait, there's more to it than just a momentary pat on the back.

Let’s talk about online reputation management today. Nobody likes receiving negative reviews. They sting, they bruise, and sometimes they leave a lasting mark on your brand's reputation. So how do you answer ?

Earned Media Value, or EMV, is one of the most widely used metrics in influencer marketing — but it’s also one of the most commonly misunderstood.