Creating an ecommerce site is a good start.
But making it evolve and really taking advantage of its potential is a whole other challenge.
Between exploding acquisition costs, fierce competition and increasingly demanding consumers, it is no longer enough to add a product to an online store and wait for sales.
Today, a reactive and structured ecommerce strategy is essential.
You no longer have the luxury of being satisfied with a website that works without really trying to optimise it.
You have to think about every stage of the customer journey, from acquisition to loyalty, and beyond.
Because, as you know, the real battle is won by converting visitors into regular buyers, and by building customer loyalty for a sustainable business.
In this article, we present 21 advanced ecommerce tips to perfect every aspect of your site and maximise its impact.
Loyalty, in particular, will be a common theme because it is now an essential lever for any growth strategy in 2025.
Because it is not enough to attract new customers, you also have to keep them.
The current context is clear.
Brands must fight for every click, every view, every basket.
Advertising is more expensive, competition is fierce, and consumers are being bombarded with offers.
It is therefore becoming urgent to move away from a short-term vision.
Your success no longer depends solely on your products.
It depends above all on your ability to manage a fluid, personalised customer journey designed to retain customers.
A good ecommerce strategy is based on several pillars.
First of all, acquisition, of course, but also the user experience, the conversion rate, and above all, customer loyalty.
Without an overall strategy, you risk investing in actions that do not last over time.
Or worse, that do not connect with each other.
The right reflex? Take a step back, structure your priorities and follow advice tailored to your level of progress.
This is exactly what we are going to share with you here.
Attracting qualified customers is essential for growing your ecommerce business.
But in a saturated market, it is not enough to attract traffic, you also need to target the right prospects and implement effective acquisition strategies.
Your niche is your playground.
The more precise it is, the clearer your message will be.
And the more likely your products will be to reach the right audience.
Positioning yourself in too broad a segment means taking the risk of talking to everyone... and therefore to no one.
Conversely, targeting a clear niche allows you to address concrete needs, adopt the right tone, and stand out from the crowd.
Before you start, take a look at who your competitors are.
What are they selling? To whom? And above all, what can you do better or differently?
SEO is not something to ‘do later’. It is a powerful acquisition lever, even when you are just starting out.
From the moment you create your website, think about structure, keywords, tags, category pages, internal linking, etc.
This will save you costly redesigns and give you a head start.
Above all, by responding to the queries of your potential customers, you naturally increase your chances of conversion.
SEO is also a tool for conversion and for understanding the needs of your prospects.
SEO can take time to produce results, but paid advertising campaigns (SEA) allow you to generate qualified traffic immediately.
They are ideal for quickly attracting new customers, especially if you are in a highly competitive sector.
The secret? Target your audience precisely.
Use the tools of Google Ads or other search engine agencies to create customised campaigns that target the users most likely to convert.
Rely on relevant ads with optimised landing pages to maximise ROI.
Be careful not to get carried away with the budget, however: start with tests to adjust your campaigns according to performance.
The idea is to maximise impact while keeping your acquisition costs under control.
It should be noted that SEA is complementary to SEO.
Although these two channels require time and/or budget (which you may not necessarily have as an e-merchant), it is still best to focus on both acquisition channels.
Social media is the ideal playground for capturing attention and creating a real connection with your audience.
It's not just about posting pictures, it's about interacting, creating engaging content and humanising your brand.
Each post is an opportunity to talk to your potential customers, share your story and build a relationship of trust.
Target the platforms where your audience is active and adapt your content to each social media channel: Instagram for inspiring visuals, LinkedIn for professional content, TikTok for videos, etc.
Don't just post, liven up your accounts, create conversations, and above all, be responsive!
Social media is not just a communication channel, it is a powerful acquisition lever that users are increasingly considering in their purchasing journey when looking for reviews and visuals.
It should also be noted that social ads can be an excellent complement to further amplify your reach.
Word of mouth is a real treasure!
Why not take the opportunity to boost it with an effective referral program?
This often underestimated lever is an excellent way to attract qualified customers.
Why? Because recommendations from friends and family have incredible persuasive power.
The idea is to reward your loyal customers so that they become your ambassadors.
Offer them discounts, exclusive gifts, or any other benefit that will encourage them to refer their friends.
Your customers become a real acquisition channel.
👉 Find out more about our referral programs
One person can go fast, but two can go further.
And in ecommerce, this is often true.
A well-thought-out partnership with a complementary brand or a committed designer can open you up to a highly qualified audience.
Without having to start from scratch.
A joint operation, a limited edition product, a cross-campaign...
These are powerful and often underestimated levers of visibility.
👇 And to go even further, watch our video with ecommerce advice (in french with english subtitles)
Creating an online shop is good.
But creating a website that really converts is something else.
Too many e-merchants focus solely on design or getting online... without thinking about strategy.
From the outset, you need to make the right choices.
The right choices will enable you to sell and stand out in a saturated market.
Here are 6 tips that will make all the difference in increasing your conversions.
First of all, you have a difficult choice to make: Shopify, Prestashop, WooCommerce...
The choice is vast.
But not all CMSs are equal depending on your objectives, your budget, and your technical level.
Shopify offers numerous integrated features and customised apps to optimise the purchasing funnel and maximise the conversion rate.
Prestashop, on the other hand, offers greater flexibility in terms of customisation, allowing you to create tailor-made customer journeys, with optimised product pages to convince.
It all depends on your specific needs.
If you are looking to optimise each stage of the conversion, make sure that your CMS offers A/B testing tools, dynamic retargeting features, and detailed performance tracking.
👉 Need help? Read our clear comparison of the best ecommerce CMS
Your site must be designed with the user in mind.
Not just pretty.
It must be easy to navigate, quick to load and 100% mobile friendly.
Why? Because your customers are not all behind a computer.
A large part of the purchasing process is done on a smartphone.
And a slow or poorly displayed site on mobile means a lost customer.
Remember to include visible calls to action at each stage, to simplify order forms and to make mobile browsing as intuitive as on desktop.
Good UX is not just about appearance, but also about efficiency: a well-designed site directly optimises your conversion rates, because it guides the user without friction and encourages purchase at each stage.
UX is what turns a visitor into a buyer.
Don't neglect it in your development.
A good product page does more than just describe.
It has to convince.
Add quality photos, clear descriptions, customer reviews and social proof.
These are the details that will reassure your prospect and encourage them to make a purchase.
👉 Want to go further? Take a look at this article to create an effective product page.
We mentioned it a little earlier: a slow site means a site that loses sales.
It's as simple as that.
Google and other search engines penalise sites that are too slow.
And your visitors won't wait, especially on mobile.
In just a few seconds, they can switch to a competitor.
Secure your site, compress your images, choose good hosting.
Every second counts when it comes to optimising that infamous bounce rate!
When a customer hesitates, they look for guarantees.
If you don't give them any, they will leave the page.
Your return policies or available means of contact must be visible and reassuring.
Also add concrete elements: secure payment badge, labels, delivery times.
The fewer doubts the customer has, the more likely they are to order.
The purchase tunnel is the moment of truth.
Everything must be clear, fluid and reassuring.
Display the costs in the basket.
Avoid unnecessary steps.
Offer several payment methods.
And above all, don't create friction.
Add clear visuals, avoid distractions, and display each step.
The goal? To reassure the user throughout the process.
They need to know where they are and what they still need to do.
But the ease of checkout doesn't stop there. An abandoned basket can often be avoided.
Optimise the shopping basket by displaying a clear summary of the products, with fast payment options such as Apple Pay, Google Pay or one-click payment solutions.
In addition, send email reminders to recover abandoned baskets.
A personalised message encouraging the customer to finalise the purchase, perhaps with a limited offer, can help you recover some of the abandoned baskets.
Finally, a fluid, responsive design optimised for mobile is essential, because many baskets are abandoned because the purchasing process is not suitable for smartphones.
A complicated checkout means one less conversion.
And often, one more abandoned basket when you were almost there!
Attracting new customers is one thing.
But keeping them is the challenge.
In a market where competition is constantly growing, customer loyalty has become a strategic growth lever.
The key? Offer an experience that goes beyond the simple transaction and transform your customers into true ambassadors of your brand.
Too many e-merchants think about loyalty ‘later’. Bad idea.
From your very first sales, you should have been capitalising on your customers.
Offer them a carefully crafted experience.
Encourage them to come back.
Offer a loyalty or referral program.
Why? Because building loyalty costs less than acquiring it. And your first customers are your best ambassadors.
👉 Ask for a demo of our loyalty solution.
Every first order is an opportunity.
Not just to sell, but to make an impression.
Elaborate packaging, a handwritten note, personalised delivery tracking...
All these details create emotion.
And emotion builds loyalty.
You are not selling a product, you are telling a story.
One that your customer will want to share.
To go even further, personalisation becomes an essential lever to reinforce this experience.
Use customer data to personalise your product recommendations, your marketing emails or even the shopping journey.
For example, thanks to behavioural analysis tools, you can offer products based on the purchase history or preferences of each customer.
Offering a tailor-made experience means showing your customers that you know them and that you care about their needs.
This special attention not only boosts conversions, but also creates lasting bonds with your customers.
Marketing automation is your right-hand man for converting without exhausting your teams.
Cart reminders, email scenarios, product recommendations, retargeting...
Each action is designed to respond to a specific moment in the customer journey.
And above all, the idea is not to bombard them with offers.
But to offer the right incentive at the right time, without ever breaking the perceived value.
And there you have it! Creating a community is a powerful lever for building customer loyalty.
When your customers feel like an integral part of your brand, they are much more inclined to come back.
Create a space where they can interact, share their experiences and get involved in your story.
A tip: organise exclusive events, online or in person, create groups on social media or offer an ambassador program to strengthen these links (as already explained).
It's not just a way to create engagement, it's a real virtuous circle that turns your customers into partners in your success.
Well, yes!
A customer who feels listened to is much more likely to return.
Invite your customers to give their opinion, not only on the products, but also on their shopping experience (and respond to it if possible).
This feedback allows you to read just your offer and optimise your service, but it is also an excellent way to reinforce the feeling of trust and belonging to your brand.
Set up a system for collecting feedback after each purchase, and make sure you show your customers that their opinions really matter when it comes to improving your products and services.
What's more, our loyalty programs also encourage feedback, rewarding your most engaged customers for their opinions and suggestions.
This transforms every comment into a real lever for customer loyalty.
Now this is a must!
Customers love to feel special.
Offer them exclusive benefits they won't find anywhere else, and you'll see them coming back more often and buying more.
Create tailor-made offers for your most loyal customers, whether it's discounts on their next purchase, exclusive pre-sales or access to preview products.
This tip is related to personalising the experience, but all the tips are complementary, applying as many as possible will guarantee a minimum (or maximum) result!
By personalising these offers, you create a feeling of privilege that will strengthen the relationship and encourage both loyalty and repeat purchases.
It is an effective lever for building loyalty and increasing the lifetime value of your customers.
Pssst... You might find this interesting!
Loyalty programs are strategic for your brand to reward your most loyal customers, and we can probably help. Check out our platform!
Have you read everything? Well done.
But if you need a quick glance to find your way around, here is a clear and concise summary of the 21 ecommerce tips shared in this article.
From website creation to customer loyalty, every tip counts.
And above all, every action, when done well, can really make a difference in your development.
Yes, we dare to say it. Why? Because we don't just give advice.
We live ecommerce, we breathe conversion, and we develop our tools every day to help you build loyalty more intelligently.
And then, well, you know the saying: ‘good advice always comes from those who apply it’.
At Loyoly, we are customer experience pros.
So obviously, when we talk about loyalty, we know what we're talking about.
An ecommerce strategy is not just a to-do list.
It's a balance to be found between customer knowledge, branding, performance and retention.
What all successful e-merchants have understood is this: good ecommerce advice is not something you can read about.
It is applied, tested and adjusted.
Over and over again.
And if you can do it with a tool that helps you turn your customers into ambassadors, so much the better.
You see where we're going with this 😉
👉 Test our loyalty programme demo
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
