La Crème Libre is a French brand specialising in natural, refillable cosmetics. Face, body and hair care products, all designed with respect for the environment and users' health.
100% natural, allergen-free, made in France, their products stand out with an innovative eco-refill system using refillable concrete containers, reducing traditional packaging waste by 90%.
Their aim: complete care for the whole family, with simple, effective and sustainable routines.
Reduce CAC while building loyalty
Increase repeat purchases
Collect reviews on Judge.me and Trustpilot
In 2023, La Crème Libre switched from Smile.io to Loyoly while experiencing steady growth: 500-600 monthly orders with an average order value of €38-€42.
Despite a first loyalty programme, only 35% of customers made repeat purchases. The objective was to reach 40% in the coming months.
At the same time, the brand lacked dedicated tools for generating UGC. Manual collection from loyal customers proved too time-consuming for unsatisfactory results.
With Loyoly, La Crème Libre set up a comprehensive loyalty and referral programme to further engage its community.
The referral programme offers a generous €20 voucher to both referrer and friend. In just 4 months, it generated over €2,200 in additional sales, with referred friends showing a 12% higher average order value than existing customers.
The loyalty programme rewards 1 point per €1 spent, enriched with missions: Instagram and TikTok follows, Story posts, reviews on their site (via Judge.me) or Trustpilot, and before/after photos.
Points can be exchanged for €5, €10 or €15 vouchers.
168% annual ROI in 4 months
+150% increase in LTV
+160 customer reviews collected
In 4 months, La Crème Libre recorded €5,800 in additional sales, with an annual ROI already at 168%.
Engaged customers show a repurchase rate of 56%, over 4x higher than non-engaged ones. The AOV rose 30% (from €38 to €49.30), and their LTV is 150% higher (€95 vs. €38).
The programme also collected 167 reviews on Judge.me and Trustpilot, adding social proof that boosts the brand's credibility and reputation.
Since integrating the Loyoly program, we've seen a marked improvement in customer loyalty and commitment. In just a few months, our sales have increased and we've received many positive customer reviews. The referral program has attracted new customers and strengthened our community. We're pleased with the results and are seeing steady progress every month. Loyoly has really improved our approach to loyalty.
