Terre de Bougies is a French brand offering over 500 Grasse fragrances and a vast catalogue of raw materials for candles and home scented products, for over 10 years.
Their mission: enable everyone, amateur and professional alike, to create unique candles, diffusers, soaps and more, easily and affordably.
Vegetable waxes, wicks, fragrances, colorants… everything to bring your creations to life, with quality products that respect the planet and your health.
Rewarding community involvement
Structuring word-of-mouth
Collecting UGC from end users
Before Loyoly, Terre de Bougies had a purely transactional loyalty programme (1 point per €1 spent). The brand wanted to go further by rewarding community engagement and creating a real sense of belonging.
Word-of-mouth was already working naturally but remained unstructured. The existing referral programme was outdated. Terre de Bougies wanted to transform this dynamic into a true acquisition channel.
Finally, as the brand sells raw materials for DIY products, collecting UGC was essential: showing what can be achieved with their materials gives customers a tangible representation of the endless possibilities.
With Loyoly, Terre de Bougies deployed a loyalty and referral programme fully integrated with Shopify, Klaviyo, Instagram, TikTok and Yotpo Review.
The referral programme offers €10 to both referrer and friend. In 3 months, it generated over €8,000 in additional sales, with referred customers showing a 24% higher average basket than existing members.
The loyalty programme rewards 10 points per €1 spent, enriched with missions: sharing stories, uploading creations, Trustpilot reviews, unboxing videos, Instagram and TikTok follows and posts, and more.
Points unlock vouchers, free products and one exclusive experiential reward: an all-expenses-paid stay at their Alsace workshop including luxury hotel nights, reinforcing VIP belonging and long-term loyalty.
+107K € additional sales in 3 months
x4 re-purchase rate
x5 LTV
In just 3 months, Terre de Bougies recorded over €107,000 in additional sales, with an annual ROI already at 613%.
Engaged customers show a re-purchase rate of 80%, 4x higher than other customers, with an average order value up 54%. Their LTV is 5x higher than non-engaged customers.
The programme also enabled the collection of over 1,500 UGCs (photos and videos) and 645 Trustpilot reviews. This authentic, royalty-free content is reused on the website and in social media advertising, boosting credibility and social proof without the brand having to create it.
Loyoly is the loyalty and engagement platform we needed! Initially, we chose Loyoly for its low-cost, user-generated DIY content. Thanks to a platform that's well integrated into the Shopify ecosystem and constantly evolving, we've been able to revolutionize our loyalty offers and increase customer engagement in a way that's simple, fluid and, above all, totally in line with our needs.
