Terre de Bougies is a French brand which for over 10 years has been offering over 500 Grasse fragrances and a vast catalog of raw materials for the manufacture of candles and home scented products.
Their mission: to enable everyone, amateur and professional alike, to create unique candles as well as diffusers, soaps and cleaning products, among others, all easily and inexpensively.
You'll find everything you need to bring your creations to life: vegetable waxes, wicks, irresistible fragrances, a variety of colorants, etc.
Terre de Bougies is the assurance of quality products, quality products that respect the planet and your health. Carefully selected to guarantee the best results at every stage of your project.
Rewarding community involvement
Structuring word-of-mouth
Collecting UGC from end users
Before joining Loyoly, Terre de Bougies already had a purely transactional loyalty program. In other words, you earn 1 point for every euro spent.
To optimize its loyalty and retention strategy, the brand sought to go further than the simple monetary aspect.
It wanted to reward the commitment of its (already very active) users in order to strengthen their community and create a real sense of belonging and mutual support.
On the sponsorship side, word-of-mouth was already working naturally, but was not sufficiently structured and exploited. The sponsorship program in place before Loyoly was outdated and unsuitable.
Terre de Bougies wanted to transform this dynamic into a fully-fledged acquisition channel, by capitalizing on spontaneous recommendations and integrating a more appropriate sponsorship program.
Finally, as Terre de Bougies offers raw materials to create DIY products, they needed to collect as much UGC as possible. In DIY, showing what can be achieved with raw materials gives a final representation of products that have countless possibilities.
+107,000 € additional sales generated in 3 months
x4 re-purchase rate
x5 more CLTV
With Loyoly, Terre de Bougies has deployed a loyalty & referral program in their image, complementing the transactional aspect already in place.
Fully integrated with Shopify, Klaviyo, Instagram, TikTok and Yotpo Review, it creates a fluid, personalized user experience at every touchpoint.
Terre de Bougies offers a €10 voucher for every successful referral, to both sponsors and their sponsored children.
And it's all done through an ultra-simple system. All users have to do is enter their friend's email address, or share their personalized code directly with them!
This program has already generated over €8,000 in additional sales in 3 months!
It's worth noting that the average shopping basket of referrals is 24% higher than that of members who are already customers.
This new acquisition channel has enabled Terre de Bougies to reduce its acquisition costs, while increasing the LTV of its new customers.
In parallel, Terre de Bougies offers an extensive and generous loyalty program.
In addition to offering 10 points per euro spent, the brand offers a varied and easy-to-achieve catalog of missions :
In exchange for the points accumulated through the various missions carried out, users can choose from a variety of rewards, both transactional and experiential.
In addition to vouchers or free products, the brand offers its most loyal customers an all-expenses-paid stay in their workshop in Alsace (including nights in a luxury hotel, please!)...
It's THE exclusive reward of their program comes to reinforce VIP customers' sense of belonging and build long-term loyalty.
All this has generated concrete and (very) promising results.
In 3 months, Terre de Bougies recorded over €107,000 in additional sales.
In other words, the annual ROI of their program is already 613%!
A more detailed analysis of the results shows that customers involved in the program tend to spend more, and more often.
In fact, a re-purchase rate of 80% was achieved among the cohort of users involved in the program (a rate 4 times higher than that of other customers).
And that's not all. Their average shopping basket is also up by a substantial 54%!
In short (as you might expect by now), the Customer Lifetime Value of customers involved in the program is more than 5 times higher than that of other customers!
The result is indisputable.
Finally, thanks to its program, Terre de Bougies has managed to collect over 1,500 UGCs (photos and videos), as well as 645 reviews on Trustpilot.
All this authentic, royalty-free content is reused on their website and in advertising on social networks. They make it possible to show more content without the brand having to create any.
They add social proof and therefore reassurance. This boosts the credibility and notoriety of Terre de Bougies, a fine success story that we are proud to support at Loyoly.
Loyoly is the loyalty and engagement platform we needed! Initially, we chose Loyoly for its low-cost, user-generated DIY content.
Thanks to a platform that's well integrated into the Shopify ecosystem and constantly evolving, we've been able to revolutionize our loyalty offers and increase customer engagement in a way that's simple, fluid and, above all, totally in line with our needs.
How did La Belle Boucle generate nearly €1m through its loyalty program?
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
