E-commerce

LTV/CAC ratio can transform your e-commerce strategy! Balance acquisition and retention to maximize each customer's value and attract investors. An essential reading for boosting your brand's growth.

With an average of 70% of shopping carts abandoned during an online purchase, you need to continually optimize every step of your checkout to limit customer irritation over time. To help you do just that, Payplug reveals its 6 tips for maximizing your conversion.

In e-commerce, choosing the right tools isn't just useful, it's crucial. With thousands of options out there, finding the right tool for your online store can be like looking for a needle in a haystack. But fear not, we've got you covered.

Calculating Customer Lifetime Value (CLV) is more than just a strategic advantage. It's a necessity for thriving in an ever-competitive landscape. But what is CLV and how is it calculated?

From understanding the various KPIs to explaining the subtleties of UX and design, we've covered all the bases to ensure you have a good understanding of the e-commerce ecosystem.

Ready to get started in e-commerce, but afraid of the pitfalls that could trip you up? Dive into our comprehensive guide, which reveals the most common mistakes, as well as foolproof ways to avoid them.

Alternative payment methods (APMs) are on the rise. But what exactly are they? How can you integrate them into your e-commerce store? Our partner Payplug tells you all.

Are you looking to make a splash on TikTok? Then you're in the right place! We've compiled a comprehensive list of TikTok statistics worldwide to help you navigate the ins and outs of this ever-growing platform. 

Well, the bad news is that there's not just one answer… But the good news is : I've done all the research for you, so you don't have to! So, sit back, relax, and get ready to take some notes.