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Caps Me offers reusable and refillable capsules compatible with Nespresso and Dolce Gusto machines.
Their solution reduces plastic and aluminum waste by up to 95%, saving up to €250 a year on the coffee budget. And their capsules are easy to fill in 15 seconds, thanks to a patented shaker.
Caps Me also sells compostable lids and specialty coffees suitable for reusable capsules. This fine French brand emphasizes the sustainability, economy and practicality of its products.
In 2023, the company achieved sales of 2.5 million euros with around 30,000 boxes sold, representing over 15 million capsules!
Increase the repeat purchase rate
Boost referrals and word-of-mouth
Raise the share of subscriptions in sales
Caps Me aims to establish itself as the reference in refillable coffee capsules.
And the co-founders' ambition for 2024 is to reach 7 million euros in sales.
To support this strong growth, Caps Me was looking for a Loyalty & Referral solution that would accelerate word-of-mouth and boost their growing reputation.
The solution had to be able to integrate with Shopify, be ultra-easy to use, able to personalize users' customer account and display a progress bar on VIP levels. Loyoly ticked all these boxes.
In terms of results, the objectives were clear:
523% annual ROI in 6 months
+116% Customer Lifetime Value
125 customer reviews generated
With Loyoly, Caps Me has rolled out a comprehensive loyalty and referral program.
Integrated with Klaviyo, Gorgias and Recharge, it fits naturally into the customer journey and brand identity.
Caps Me offers a €10 voucher for every successful referral, to both referrers and referred friends.
This ultra-easy-to-use system (customers simply enter their friend's email address, and that's it!) has generated over €18,900 in additional sales in just 6 months!
Beyond this gross figure, it's interesting to note that the average order value of new sponsored customers is 55% higher than that of existing customers.
A new acquisition channel that reduces Cap's Me's acquisition costs, while increasing sales and LTV.
In addition to offering 1 point per euro spent, Caps Me offers a wide range of missions:
The French brand has complemented this system with an attractive VIP tier system.
From "Gold" to "Platinum" to "Black", customers are encouraged to accumulate as many points as possible to climb the 3 steps of the program and unlock exclusive rewards and benefits.
In addition to rewarding single purchases, their program also earns benefits on subscriptions, thanks to Loyoly <> Recharge integration.
These rewards are then applicable on Shopify or in the user's Recharge interface.
The average repurchase rate of customers involved in the program has risen by 20 points (from an average of 50% before Loyoly, to 77% today).
In addition, the Lifetime Value of customers who have taken part in the program is more than 2x higher than for those who haven't (€116 vs. €54 respectively)!
This substantial increase has enabled Caps Me to achieve an annual ROI of 523% in just 6 months.
Also, thanks to this program, Caps Me managed to collect more than 23,000 new emails and over 350 telephone numbers (with user opt-ins), which were automatically synchronized with Caps Me's Klaviyo account.
Finally, this holistic loyalty program enabled Caps Me to collect over 127 reviews on Trustpilot and to receive over 50 UGC photos and videos, authentic and royalty-free.
Genuine customer content that the brand is now free to reuse on its e-shop, ads and social media.
This new social proof adds reassurance and boosts Caps Me's growing reputation.
We're very happy with Loyoly! This innovative loyalty and referral solution is helping us to increase our customer base at Capsme, and it's a real success. Loyalty is crucial for us, as our customers often come back to buy their refills. Loyoly's support is second to none: their newsletters are inspiring, and direct contact with their team offers invaluable advice. They are always responsive and gather our feedback to continuously improve our experience. Loyoly has become an essential partner in our growth strategy.
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Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
