Choosing the right CRM is no longer just a matter of comparing feature lists or prices.
What makes the difference today?
The ability to centralise your customer data, automate your marketing actions, boost your retention and offer a seamless customer experience at every stage of the purchasing journey.
Here is our comparison of the 8 most widely used, tested and approved ecommerce CRM solutions.
Why CRM has become essential in ecommerce
They navigate between multiple channels, expect personalised interactions and demand a seamless experience.
In this context, an ecommerce CRM becomes an essential ally.
Abandoned shopping carts are common in e-commerce.
Add to that ever-increasing acquisition costs, and you can quickly see why pampering your existing customers has become a top priority.
An effective CRM helps you centralise customer data, automate communications and personalise offers, thereby increasing customer satisfaction and loyalty.
A CRM doesn't just store information, it acts as the conductor of your customer relationship.
From the first visit to your website to repeat purchases, it allows you to track and optimise every interaction.
Imagine having a complete view of each customer thanks to their purchase history, previous interactions and preferred channels.
This 360° view allows you to understand your customers in depth and tailor your marketing strategies accordingly.
There are many automation scenarios: sending post-purchase emails, following up on abandoned shopping carts, loyalty campaigns.
These automations allow you to stay in touch with your customers without any manual effort, while increasing your conversion rates.
By segmenting your customer base, you can personalise your offers based on the preferences and behaviours of each segment.
As a result, you will have a higher average order value and a lower return rate.
Before rushing headlong into choosing an ecommerce CRM, take the time to analyse the criteria that really matter.
Integrations, automation, loyalty, personalisation...
Here is a comparison table to help you see more clearly and identify the solution best suited to your business objectives.
Don't have the time (or the desire) to sift through 40 CRM solutions to find the one that ticks all your boxes? We understand. Here is a comparison of the most effective ecommerce CRMs, tested, proven and, above all, tailored to your specific challenges in terms of growth, loyalty, automation and personalisation.
Designed from the ground up for e-commerce, Klaviyo has established itself as one of the most widely used marketing CRMs in the Shopify, WooCommerce and Magento worlds. And for good reason: everything is designed to boost performance at every stage of the conversion funnel.
In terms of features, Klaviyo shines with its ability to combine CRM, emailing, automation and analytics in a single tool.
You can segment your contacts with extreme precision, trigger campaigns based on customer behaviour (abandoned cart, product visit, inactivity, etc.), and personalise each message on the fly.
Everything is conversion-oriented.
Its ecosystem is very comprehensive: native integration with Shopify, WooCommerce, Prestashop via modules, but also with advertising platforms (Meta Ads, Google Ads), reporting tools (GA4, Looker Studio), and loyalty apps such as Loyoly (but we'll come back to that in a moment 😉).
👉 By the way, you can check out the top 7 best ecommerce CMS to find the best CRM + CMS combo.
In terms of its business model, Klaviyo operates on a volume basis, meaning that the more contacts you have, the more you pay.
There is a free version for up to 250 contacts with 500 emails/month, which is ideal for testing.
After that, plans start at around £20/month and can quickly increase as your database grows.
Note that you pay separately for email and SMS if you activate both.
In short, Klaviyo is clearly aimed at ecommerce businesses that want to intelligently automate, personalise at scale and scale their marketing.
Brevo plays in the same league as Klaviyo, but with a more generalist approach and more flexible pricing.
It is a comprehensive CRM solution, well established in Europe, which appeals to both e-merchants and more traditional SMEs.
Its main strength is its good balance between emailing, CRM, SMS, chat, automation and landing pages.
Brevo allows you to manage your customer base, segment it according to behaviour (purchases, opens, clicks, etc.) and create automated journeys without being a tech expert. All this with a fairly simple interface that is easy to learn.
Brevo integrates well with Shopify, WooCommerce, Prestashop and Magento, and also offers connectors with Zapier, Make and custom plugins.
Less focused on pure ecommerce than Klaviyo, but robust enough for most marketing needs.
In terms of price, Brevo is very affordable. It offers a free version (limited to 300 emails per day), then plans starting at £19 per month for 20,000 emails.
Billing is based on the volume of emails sent, not the number of contacts: a real plus for large but infrequently used databases.
It's a reassuring option for growing shops looking for an all-in-one tool without breaking the bank from the outset.
Hubspot is a bit like the Swiss Army knife of CRM.
It's a comprehensive, powerful tool that's surprisingly easy to use.
It's perfect for medium-sized ecommerce businesses that want to take their strategy further without getting bogged down in technical details.
In terms of functionality, Hubspot combines contact management, marketing automation, lead nurturing, email campaigns, live chat and sales pipeline management. Everything is housed in a unified, fluid and well-designed interface.
You can easily create scenarios, track interactions and trigger customised actions at every stage of the customer lifecycle.
When it comes to CMS integration, there's no need to worry: the tool connects natively to Shopify, WooCommerce, Magento and BigCommerce.
And if you have other tools, you're sure to find what you need among the 1,000+ apps in the Hubspot App Marketplace.
Everything you need to build a solid ecosystem around your CRM.
The business model starts with a free version that is already very comprehensive.
But to unlock automation or advanced features, you'll need a subscription starting at £20/month (Marketing Starter offer).
You can try it out with no obligation thanks to a free trial, which is always a good thing.
Its big selling point? Simplicity.
Even without a dedicated marketing team, you can automate your campaigns, analyse performance and manage your customer relationships in a single interface.
The tool is well documented and customer support is fairly responsive.
The downside is that costs can quickly escalate if your database grows or if you need advanced modules.
Keep an eye on this depending on your ambitions.
These first three CRMs are all compatible with our Loyoly customer loyalty solutions.
Where Klaviyo, Brevo and Hubspot drive relationships and automation, Loyoly strengthens customer loyalty and value over time.
This gives you better targeted journeys, more engaged customers and a brand that builds growth over time.
Pretty smart, right?
Pssst... You might find this interesting!
Loyoly has integration with 3 major CRM (Klaviyo, Brevo, Hubspot) and a loyalty problem is strategic for your brand. Check out our integrations !
Pipedrive helps your sales teams close deals faster.
With a strong focus on the pipeline, it allows you to visualise each stage of the sales journey on an easy-to-read Kanban board.
For ecommerce, it offers simple but effective features: deal management, automated follow-ups, activity tracking, email integration, and more.
It's smooth, intuitive and really conversion-oriented.
The tool integrates with Shopify and WooCommerce via Zapier, which requires a little configuration.
It also works with tools such as Google Workspace, Slack, Trello and Mailchimp, which can be useful for a minimal stack.
In terms of pricing, subscriptions start at £39/month per user, with a 14-day free trial to test the basics.
Its main advantage? The clarity of the sales pipeline and the sales follow-up options.
Perfect for structuring your processes.
However, if your strategy relies heavily on email automation, cross-selling or customer loyalty, Pipedrive will quickly show its limitations.
Splio is a French marketing CRM specialising in omnichannel loyalty.
Highly prized by retail brands, it is also beginning to make a name for itself in the ecommerce world, especially for brands that want to orchestrate powerful relationship strategies on a large scale.
In terms of features, Splio focuses on customer relations with behavioural segmentation, marketing automation, scoring, email and SMS campaigns, but above all, highly advanced modules for managing loyalty programs, referrals and community engagement.
The platform also includes a business rules engine to refine targeting.
Splio integrates with major CMSs via custom connectors or APIs. Shopify, Magento and Prestashop are compatible, but integration sometimes requires the intervention of a technical integrator.
The positioning is clearly B2C-oriented with an omnichannel approach: physical stores, ecommerce, apps, everything can be synchronised.
The ecosystem is solid but relatively closed.
It does not have an app marketplace like Hubspot, but it does have a coherent platform designed for CRM and loyalty performance.
You can also connect your campaign tools or third-party databases via API.
In terms of pricing, Splio operates on a quote basis.
Costs vary depending on the volume of contacts and the modules activated (loyalty, campaigns, etc.).
There is no free offer as such, but you can get a personalised demo to evaluate the solution.
What we like about Splio is its focus on loyalty, its ability to manage complex programmes and unify cross-channel interactions. On the other hand, it is not the most plug-and-play tool on the market.
It is better suited to organisations that already have a good level of CRM maturity or want to take it to the next level.
Sellsy is a French solution that combines CRM, sales management and invoicing.
It is aimed at organisations looking to centralise their prospecting, customer relations and back office in a single interface.
For ecommerce, Sellsy offers a solid CRM base with lead tracking, email campaigns, quote management, follow-ups, activity tracking and simple automation.
It is not the most B2C-oriented tool, but it may be suitable for brands that also do B2B or are looking for a global customer + finance view.
In terms of CMS integrations, there are connectors with Shopify, WooCommerce and others via Zapier, but this is not the core of the offering.
This is clearly a more generalist approach than 100% ecommerce-oriented CRMs.
The pricing model is à la carte depending on the modules activated, with a CRM base starting at around £29/month/user.
A free trial is available, allowing you to test the interface before committing.
The strong point? A clear interface designed for sales and administrative teams.
On the other hand, it falls a notch below on issues of loyalty and fine-tuning personalisation, especially in B2C.
It's hard not to mention Salesforce in this comparison, given its solid reputation.
It's the solution for large organisations that manage massive volumes of data and customers across multiple channels.
Salesforce offers a comprehensive suite: CRM, marketing automation, predictive AI, scoring, analytics, and Salesforce Commerce Cloud for multi-channel sales.
In other words, you can manage everything from a single environment... if you have the resources to do so.
There are numerous CMS integrations (Shopify Plus, Magento, SAP Commerce), but these often require custom development.
It is an API-based CRM designed to adapt to an already well-developed technical architecture.
The business model is based on quotes, but a pricing grid is available.
It starts at around £25/month/user for basic packages.
But with add-ons, the bill can quickly add up.
A trial version is available, depending on the package.
Clearly, Salesforce is aimed at fast-growing or already well-established companies with internal teams or dedicated integrators.
For e-merchants looking for agility, it is often too cumbersome and too expensive.
Zoho CRM is often seen as the flexible alternative to the big names on the market.
It offers a good level of customisation without requiring an army of developers.
For small or medium-sized ecommerce businesses, it is an accessible and fairly comprehensive CRM.
The ecommerce features cover essential needs such as segmentation, scoring, automation, lead tracking, contact management, and even an integrated chat for customer service.
Zoho offers native plugins for Shopify, WooCommerce, and Magento. For Prestashop, you will need to use Zapier or the in-house API.
In terms of connectors, you'll also find the usual suspects: Mailchimp, Google Ads, WhatsApp Business, and more.
The pricing model is among the most affordable on the market.
The Standard plan costs £14/month/user, with a 15-day free trial.
What stands out is a flexible and affordable CRM that allows you to scale up at your own pace.
However, for brands that rely heavily on loyalty or relationship marketing, Zoho remains somewhat limited without the addition of third-party tools.
Having a good CRM is great.
But a CRM without a relationship strategy is just... dormant data.
An untapped gold mine.
And in an ecommerce world where average order values are stagnating and acquisition costs are rising, it's almost meaningless.
The real game changer is the combination of CRM and loyalty.
Because knowing your customers is one thing.
But engaging them over the long term is another.
And that's where programs like those offered by Loyoly come into their own.
A well-structured CRM gives you a clear picture: who are your most loyal customers?
Which segments respond best to your campaigns?
Where are the levers for repeat purchases?
But without action behind it, this data is worth very little.
Loyoly allows you to transform this customer knowledge into a real driver of engagement.
Personalised rewards, referrals, gamification, automated reminders...
These are building blocks that you can plug directly into your favourite CRMs such as Klaviyo, Brevo or Hubspot.
This way, you'll have customers who come back, recommend your brand and remain loyal to it.
Conversely, a loyalty program without a solid CRM is like shooting in the dark.
You multiply actions without knowing if they are relevant or for whom.
Not great for performance or customer experience.
So 2025 can (and must) be the year you finally align your marketing tools with your relationship goals.
A well-designed ecommerce CRM + loyalty stack isn't just about ease of use.
It's a real lever for retention, customer value... and profitability.
All you have to do is build yours.
👉 Take your retention strategy further, discover 10 tips for your customer retention strategy.
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
