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We Are Jolies is much more than a lingerie brand: it's a movement that celebrates all women and their diversity.
Regardless of age, morphology or origin, the brand values inclusivity and advocates strong values of sisterhood and solidarity.
Founded in 2019, We Are Jolies' mission is to reinvent lingerie with organic, ethical and accessible products, without sacrificing style or comfort.
Made in Portugal with certified materials and responsible practices, their pieces are designed with respect for the planet and women at every stage of production.
Increase rate of repeat customers
Implement a new, more modern and visible loyalty program
Reduce acquisition costs
Before collaborating with Loyoly, We Are Jolies was using a loyalty solution offered by Rise.ai, which enabled its customers to accumulate euros with every purchase.
This system, while functional in theory, failed to generate the desired commitment.
Very few customers actually took advantage of it, making its impact on retention almost non-existent.
We Are Jolies wanted to tackle several challenges to optimize its customer retention budget, maximizing the ROI of every euro invested.
Firstly, We Are Jolies wanted to awaken its dormant customers, re-engage them with the brand and energize its community.
Secondly, the brand wanted to build a loyalty program that reflected its image, was fun, dynamic and in line with the values it promotes.
Finally, it wanted to develop a fluid omnichannel strategy linking its social media to its online store, in order to increase its visibility, capture the attention of its community and strengthen their loyalty.
Monthly ROI of 176
+134% LTV
+40% average order value
Loyoly helped We Are Jolies roll out a new, more comprehensive and personalized loyalty & referral program.
To begin with, We Are Jolies set up a referral program to take advantage of word-of-mouth and reduce the cost of acquiring new customers.
Simple and attractive, it offers €10 to the sponsor and godchild for each successful recommendation.
The result?
Over €12,000 in additional sales generated in just 5 months.
We Are Jolies has launched a loyalty program that allows customers to earn points with every purchase.
But that's not all. And that's where this new scheme differs from its predecessor.
This program also rewards customers when they complete one of the various missions on offer:
And much more...
We Are Jolies completes the package with a VIP tier system that reinforces the sense of belonging and exclusivity of the most loyal customers.
Each of the 3 levels unlocks new and increasingly attractive rewards (free delivery, points multiplier, discount vouchers, etc.).
In exchange for their points, customers can choose between two types of rewards:
The collaboration between We Are Jolies and Loyoly has exceeded all expectations!
In 5 months, We Are Jolies has recorded over €288,000 in additional sales.
This represents a monthly ROI of over 176!
What's more, customers committed to the program tend to place more orders and spend more.
On average, they place one more order than non-engaged customers, with an average order value 40% higher.
In the end, LTV increased by 134% for brand customers involved in the program.
We Are Jolies thus succeeded in meeting its initial challenges with an effective omnichannel strategy. We Are Jolies reduced its acquisition costs, generated substantial additional revenue and boosted its customer base, thus achieving the objectives set for the launch of this program.
A great success story that we at Loyoly are proud to support.
Loyoly offered us an innovative and modern solution, in line with our ambitions. This new program enables us to capitalize on one of our major assets: our community. By extending our impact beyond our website, we can reach audiences who, although not initially buyers, are sensitive to the values espoused by We Are Jolies. With this program, we want to reward those who are receptive to the messages supported by We are Jolies, and offer them the opportunity to purchase products in line with their convictions.
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
