Loyalty

Did you know that the average consumer participates in more than 14 loyalty programs? So it's more important than ever to stand out from the competition. And one of the best tools for doing so is email.

A true, sincere and lasting relationship is based on non-tangible elements, emotions and feelings that can be difficult to explain.‍This is what we call emotional loyalty.‍What exactly is it? Why is it essential? How do you build it? How to measure it?

Let me introduce you RFM Segmentation : a nuanced approach that leverages the metrics of Recency, Frequency, and Monetary Value to segment your customer base.

The burning question is how to set up the best loyalty program. Well, the answer lies in these top Shopify rewards apps.

Customer loyalty program plays a pivotal role in sustaining success and fostering long-term growth. And loyalty platforms emerge as a powerful tool in e-commerce brands arsenal.

If you're not sure about the value of your loyalty points, you won't have a clue how much you're giving away to customers, and they won't either!

Word-of-mouth marketing has become a crucial strategy for businesses attempting to build their reach and reputation.

Should you offer transactional or experiential rewards ? What are their pros and cons ? When should you use each of them ? We tell you everything.

Customer loyalty is the lifeblood that sustains brands, fosters repeat business, and drives sustainable growth. While understanding the significance of customer loyalty is clear, navigating the complex landscape of measuring and improving it can be a daunting task.