Every visitor converted into a customer is a small victory, but it doesn't stop there.
The real question is: how do you get them to come back? This is where the issue of customer loyalty comes in.
On PrestaShop, it is possible to integrate loyalty modules to create a good loyalty program.
If you use PrestaShop, choosing the right module is essential to boost customer retention, improve your average order value and strengthen the engagement of your community.
Are you looking for a high-performance solution? We will help you choose your loyalty module, including our loyalty program.
A loyalty program on PrestaShop is much more than just a bonus for your customers.
It is a real lever for transforming a one-off purchase into a lasting commitment.
Why? Because a loyal customer returns more often, and that is excellent news for stabilising your sales and better anticipating your activity. Pretty clever, isn't it?
But that's not all! Today's consumers want more than just a product; they are looking for recognition.
Offering rewards and loyalty benefits shows them that you consider them to be privileged customers. And guess what? They love it!
In addition to boosting customer relations, a well-designed loyalty program encourages repeat purchases.
If a buyer knows that they are accumulating points or unlocking rewards with each order, they will want to check out more often.
And in terms of profitability, it's a win-win. Building customer loyalty is much cheaper than acquiring a new one, especially when advertising costs are skyrocketing.
Might as well optimise what you already have on hand, right?
A good loyalty module does more than just reward purchases. It also allows you to collect valuable data about your customers.
By understanding their habits and preferences better, you can refine your offers and give them exactly what they want.
In short, you're no longer just selling a product, you're creating a unique experience. And that's a real game changer!
Take inspiration from these loyalty programs.
Setting up a PrestaShop loyalty program is not just a trend, it is a strategic choice to grow your business.
Why? Here are the main benefits you can get from it.
Attracting a customer is good.
Making them come back again and again is better! A good loyalty program encourages regular purchases by rewarding loyalty.
The longer your customers stay, the more their Customer Lifetime Value increases, which more than compensates for the rising acquisition costs.
Points or rewards systems encourage customers to add additional products to their order to benefit from exclusive advantages.
With a good Prestashop loyalty module, you can boost your average order value and maximise your revenue per transaction.
A loyal customer is not just a buyer, they are an ambassador for your brand.
By offering an engaging loyalty experience, you foster a lasting bond that naturally encourages recommendation and word of mouth.
60% of French people are willing to recommend a brand to which they feel loyal. (Industry report, Loyoly)
Consumers trust their friends and family much more than they trust advertisements.
A loyalty module that includes a referral program allows you to transform your customers into recruiters and reduce your advertising expenses.
Choosing a loyalty module is a strategic step for your Prestashop e-commerce if you want to integrate a loyalty program.
Not all modules are equal and it is crucial to analyse their functionalities carefully before making your choice.
Here are the 7 essential criteria to take into account when selecting the most efficient module.
A module must be quick and easy to install, even without advanced technical skills.
If its implementation requires hours of configuration or the intervention of a developer, it will slow down your business.
The ideal? An intuitive interface that allows you to easily set up your loyalty program in a few clicks.
Each shop has its own commercial objectives, and your loyalty program must adapt to them.
A good module allows you to configure the reward rules according to your needs: loyalty points, discounts, gifts, VIP status, etc. But that's not all!
Each brand has its own identity and it is important that your branding is consistent at every stage of your customer's purchasing journey.
Make sure you have a loyalty program that is customisable both technically and visually.
The more customisable it is, the more effectively you will be able to build customer loyalty by offering them a tailor-made experience.
Your loyalty module in Prestashop does not work alone.
It must integrate perfectly with your day-to-day management tools such as:
Wide compatibility will allow you to have a successful omnichannel strategy.
Pssst... You might find this interesting!
A loyalty program should be integrated with all your tools, and we can probably help. Check out our platform!
A loyalty program must be clear and intuitive to avoid frustrating your customers.
If the terms of use are too complex, they may not use their loyalty points and the program becomes useless.
A good module should therefore offer a clean interface, with easy access to accumulated points and available rewards.
For your Prestashop loyalty program to be profitable, you need to be able to measure its results.
A good module offers clear and actionable KPIs, such as:
The selection of these KPIs is non-exhaustive.
Learn more about the KPIs to track with these 11 must-have KPIs.
A simple points system is no longer enough! A good module must integrate gamification mechanisms to make the experience more engaging.
This involves engagement missions that earn more and more points to be exchanged for rewards.
For example, leaving a review, interacting with your brand's posts, publishing content, answering a survey, etc.
But you can also integrate progress bars on the VIP tiers, allowing customers to visualise their progress and upcoming rewards.
By making the experience more fun, you encourage your customers to participate actively and strengthen their loyalty.
This is what your loyalty module in your PrestaShop e-commerce should integrate.
Word of mouth is a powerful lever.
A good PrestaShop loyalty module should allow you to integrate a referral offer, so that your customers recommend your shop to their friends and family.
Consumers trust the recommendations of their friends and family more than traditional advertising, making it an excellent way to reduce your acquisition costs while boosting your sales.
There are multiple solutions for integrating a loyalty program into your Prestashop shop.
Let's quickly compare the different solutions available to you:
PrestaShop offers a wide range of loyalty modules, with various features depending on your needs and budget.
These modules generally offer management of loyalty points and referral programs.
However, they do not go as far as Loyoly.
Most are limited to rewarding purchases and referrals, without integrating advanced options such as engagement missions or gamification.
Unlike the other modules, Loyoly not only rewards purchases, but also engages customers through more than 40 pre-designed missions (collecting reviews, posting on social media, filling in a form, subscribing to a brand's TikTok, etc.).
The automation of rewards and easy integration with Prestashop make it the ideal solution for maximising customer loyalty and engagement with ease of management.
Discover our module directly in PrestaShop 👉 contact us for a demo
A loyalty program on Prestashop is a real growth lever for your shop.
It not only builds customer loyalty, but also increases the average order value and LTV and reduces acquisition costs.
The choice of module is therefore crucial. It must be well configured to meet your customers' expectations and integrate easily into your ecosystem.
But above all, a loyalty program should never be set in stone!
Continuous optimisation is essential to maintain engagement and adjust rewards based on feedback and performance.
In short, bet on a flexible, high-performance and engaging solution like Loyoly to boost your loyalty strategy and turn your customers into true ambassadors of your brand.
Loyoly is a loyalty and referral platform combined with UGCs, which helps to engage customers in 40+ ways to increase LTV and social proof, while reducing CAC.
