Become a Community-led Growth expert

Brands using segmented campaigns have seen a 760% increase in sales (Data & Marketing Association).That's the potential of successful customer segmentation. So how to do it efficiently?

It's not merely about having a presence. It's about leveraging these platforms to create an interactive, engaging, and rewarding experience for loyalty program members.

Let's reveal how key psychological principles can elevate your loyalty program from ordinary to exceptional. 

The true art lies not just in creating a tiered loyalty program but in tailoring its rewards to resonate deeply with your most valuable customer: the top-tier VIP members. 

From understanding the various KPIs to explaining the subtleties of UX and design, we've covered all the bases to ensure you have a good understanding of the e-commerce ecosystem.

Choosing the right name for your loyalty program is a critical decision that can impact its success. This is your program's identity we're talking about, the front line of your relationship with customers and the phrase that'll be on everyone's lips. So, let's get it right.

Ready to get started in e-commerce, but afraid of the pitfalls that could trip you up? Dive into our comprehensive guide, which reveals the most common mistakes, as well as foolproof ways to avoid them.

Alternative payment methods (APMs) are on the rise. But what exactly are they? How can you integrate them into your e-commerce store? Our partner Payplug tells you all.

While points-based systems have their merits, tiered loyalty programs can be even more powerful for customer retention. Let's see why and how.